Administrative Diversification Factors in Improving the Quality of Sports Marketing in the Iraqi Professional Football League

Abstract

The aim of the research was to analyze the administrative factors affecting the quality of sports marketing in the Iraqi Professional League. The research areas were from the human field: members of the administrative bodies of sports clubs for the Professional Football League in Iraq. And the time frame: 10-12-2024 to 6-2-2025. Spatial scope: Headquarters of sports clubs participating in the Professional Football League. The researchers limited their research community to members of the administrative bodies of sports clubs for the Professional Football League in Iraq, where the number of members of the administrative bodies reached (166) distributed among the sports clubs for the Professional Football League and participating in the league for the 2023/2024 season. The researcher adopted a percentage of (100%) and a comprehensive sample enumeration method, where (166) members of the administrative bodies of sports clubs for the Professional Football League in Iraq were approved. They recommended that the administrations of sports clubs must have the ability to devise the correct plans in the process of selling stadium entry tickets in the correct manner. It is important for the club administration to benefit from sports expertise as consultants to provide advice on some matters related to sports clubs. There must be public motivation by the administrations of sports clubs, which helps in attending matches on an ongoing basis. It is important to have motivating public competitions inside the stadium (financial) that help attract fans to the stadium.